In partnership with the iconic Pearl River Mart, I created an interactive exhibit that featured the #StarringJohnCho assets printed and framed as full-size movie posters, a #StarringJohnCho mural, life-size cutouts of Captain America and Captain Marvel that viewers could step into, and my #SeeAsAmStar videos.
The exhibit’s opening was one of the store’s biggest reception ever and was on view from May 18 - July 7 at Pearl River Mart’s TriBeca location at 395 Broadway, New York, NY 10013.
Read more about the exhibit here.
Read an interview I did with the Pearl River Mart team here.